Following the maxim, “it is easier to find than to invent,” spend the next 48 hours collecting 50 images that speak to either (or both) the subject matter you’ve chosen or the style of imagery that you’re interested in. Consider a range of perspectives, tones and voices (subjective/objective/idiosyncratic) in your search, but focus your time and attention in areas that most interest you.
Your images should come from: existing posters/book covers, magazines, your camera, your pencil and the Internet. You may find the juxtaposition of images forms the meaning you are intending. Consider cropping images that do not focus our attention on what we’re supposed to see. Use this assignment as a way to refine your focus. What starts as “women’s rights” may turn into “better pay for women” based on the images and research you find.
Although the focus of this step is not on language, make notes with wording that may be of use to you as you refine your idea. In some cases, your wording may be so good, that you may opt to print it as an image.
Print each image (black and white in most cases is fine) on one side of a letter-sized sheet of paper. Leave some space around the image if possible. We will work with the printouts in class on Thursday.
The matrix was meant as a site for visual and textual research for a poster on a social cause.
Spend about 10 minutes looking and commenting on two of your classmate’s matrices: the one that is listed above yours on the website, and the one that is listed below. Copy the below questions to a text file, answer the questions and paste your results in the comment section of the post for the matrix.
Dan Michaelson and Tamara Maletic of Linked by Air
Wednesday, September 19 at 4:30
Linked by Air began as the partnership of Tamara Maletic and Dan Michaelson in 2005. The studio specializes in the production of public spaces and other networked structures, both online and in the world. Their approach is practical and hands on. Through in-house programming and an emphasis on collaboration and iteration, they approach design and technology as intertwined inventive processes.
The studio is experienced in several media, including print, online, mobile, exhibitions, and installations in the environment. They often undertake complex projects, including leading projects that require the integration of multiple parties, vendors, and technologies. But many of their projects are also simple, including printed matter that reflects our attitudes toward the contemporary world.
Linked by Air is the recipient of the Charles Nypels grant for research on embedded digital sign systems, in residence at the Jan Van Eyck Academie, Maastricht. Some of their projects have been awarded AIGA 365 awards in the United States. And they are the recipient of the Jury Prize at the Brno Graphic Design Biennial 2012.