Design a 24″x36″ poster that promotes a social or political cause. The poster should designed to post in public and timed before the election on November 6. The election may or may not be an important factor in your poster. Imagine your poster also being postable on Facebook or a crowd-sourced website like “Green Patriot Posters.”
Your final poster is due October 11 and will need to be trimmed at 24×36″. The version due Tuesday may fit on an 11×17″ sheet of paper but should be trimmed proportionally to the final (2×3 ratio).
Working from the provided box of green foam peanuts, make a photograph with a caption that acts as a poster for your social cause. Any point can be illustrated with the foam peanuts. This will force you to abandon the obvious and to construct meaning from a fairly meaningless image. Considering framing, point of view, location (background) and other formal concerns. Construct your photograph and upload your image to the website and assign it to the Assignment 3 category. Please use your caption in both the title and as text beneath the image.
Break up into three groups of about 4 people per group. Either pin up your 50 sheets of paper or lay them out on the floor or table. Everyone in the group other than the person pinning up should write words that they associate with the images directly on the paper. These can either be formal attributes: “dark, scary, empty, gross” or concepts: “honest, depressing, surreal”. It may also be helpful to describe the image as either objective, subjective or idiosyncratic (given your classmate’s cause).
The image notation session should lead into a discussion.Consider the following questions during the discussion.
The collector of the images should pick out a few images to discuss with the larger group — either because they were read differently than expected, or because there was a certain enthusiasm around it. Bring some aspect of your small group discussion forward.
Your fellow groupmates should pick 5-10 images apiece from which to design their own “poster” for next week.
The goal of this activity is to more finely tune the way we see and talk about images. Certain images may be powerful or provocative on their own, but do not lend themselves to a textual counterpart. And given the end deliverable, you should also learn to look for the unexpected and consider images outside of the standard content area.
Send an email to firstname.lastname@example.org — the subject line will become the title and the content of the email will be the URL. The content of the email can only be the URL. Example: http://google.com
You must send the email from your risd email (your login email on this site).
Following the maxim, “it is easier to find than to invent,” spend the next 48 hours collecting 50 images that speak to either (or both) the subject matter you’ve chosen or the style of imagery that you’re interested in. Consider a range of perspectives, tones and voices (subjective/objective/idiosyncratic) in your search, but focus your time and attention in areas that most interest you.
Your images should come from: existing posters/book covers, magazines, your camera, your pencil and the Internet. You may find the juxtaposition of images forms the meaning you are intending. Consider cropping images that do not focus our attention on what we’re supposed to see. Use this assignment as a way to refine your focus. What starts as “women’s rights” may turn into “better pay for women” based on the images and research you find.
Although the focus of this step is not on language, make notes with wording that may be of use to you as you refine your idea. In some cases, your wording may be so good, that you may opt to print it as an image.
Print each image (black and white in most cases is fine) on one side of a letter-sized sheet of paper. Leave some space around the image if possible. We will work with the printouts in class on Thursday.
The matrix was meant as a site for visual and textual research for a poster on a social cause.
Spend about 10 minutes looking and commenting on two of your classmate’s matrices: the one that is listed above yours on the website, and the one that is listed below. Copy the below questions to a text file, answer the questions and paste your results in the comment section of the post for the matrix.
Dan Michaelson and Tamara Maletic of Linked by Air
Wednesday, September 19 at 4:30
Linked by Air began as the partnership of Tamara Maletic and Dan Michaelson in 2005. The studio specializes in the production of public spaces and other networked structures, both online and in the world. Their approach is practical and hands on. Through in-house programming and an emphasis on collaboration and iteration, they approach design and technology as intertwined inventive processes.
The studio is experienced in several media, including print, online, mobile, exhibitions, and installations in the environment. They often undertake complex projects, including leading projects that require the integration of multiple parties, vendors, and technologies. But many of their projects are also simple, including printed matter that reflects our attitudes toward the contemporary world.
Linked by Air is the recipient of the Charles Nypels grant for research on embedded digital sign systems, in residence at the Jan Van Eyck Academie, Maastricht. Some of their projects have been awarded AIGA 365 awards in the United States. And they are the recipient of the Jury Prize at the Brno Graphic Design Biennial 2012.